It will be a very sad day indeed when people start snapping photos like the ones found in the Surfrider Foundation campaign. The print ads were inspired by classic fishing photos of people jubilantly posing with their underwater prizes. In place of fishes, however, people proudly display disgusting garbage such as old rubber boots, plastic bottles and even an entire couch.
Conceived and executed by Y&R, an ad agency based in Paris, France, the Surfrider Foundation campaign is very eye-opening. It shows that if people don't start taking care of their surroundings, this is what the future can be. The ad campaign specifically promotes 'Beach Cleanup Days.'
The Surfrider Foundation campaign was art directed by Guillaume Auboyneau and photographed by Ilario Magali.
Stats for Fished Garbage Ads
Trending: Older & Average
Research: 7,554 clicks in 215 w
Interest: 4 minutes
Concept: Surfrider Foundation Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: feather turbine ads, bunny-shadow alcohol ads, and fantastical concept sketch ads.
Fished Garbage Ads
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