The Surfrider Foundation Busted! campaign may seem a little hilarious at first, but the subject is wholeheartedly serious. As though straight out of a Pixar film, the oil tankers in the print ads hide sheepishly behind an island, iceberg and lighthouse. Ashamed or simply aware of the damage that they are doing to the sea and the environment, they don't want to be caught in the act of polluting.
Created by the Young & Rubicam ad agency branch based in Paris, France, the Surfrider Foundation Busted! campaign nevertheless shows that these particular oil tankers have been busted. To seek out and destroy other ships, the ads ask viewers, "Help us to sue the polluters. Donate."
Stats for Hiding Oil Tanker Ads
Trending: Older & Mild
Research: 881 clicks in 187 w
Interest: 0.8 minutes
Concept: Surfrider Foundation Busted! Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: mistake-erasing ads, iconic art-inspired photo collages, and wealthy pig ads.
Hiding Oil Tanker Ads
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