Apprentice

Supersized Eva Longoria

By: Nigel Goodwin - Published: • References: news.yahoo
It might seem like a mirage, but it's not. It's a publicity stunt for Maxim magazine.

In celebration of its 100th issue, Maxim placed a massive reproduction of one of its magazine covers in the Nevada desert near Las Vegas. The cover features bikini-clad Desperate Housewives star Eva Longoria and reads "The only magazine big enough to be seen from space -- and only in Vegas!" The full-color cover is made of vinyl mesh and measures 75 feet by 100 feet. Stats for Supersized Eva Longoria Trending: Older & Buzzing
Traction: 9,230 clicks in 441 w
Interest: 4 minutes
Concept: Supersized Eva Longoria
Related: 100 examples / 77 photos
Segment: Males, 18-35
Comparison Set: 37 similar articles, including: jeweled paracord bracelets, all-wood sunglasses, and superimposed collage catalogs.