It might seem like a mirage, but it's not. It's a publicity stunt for Maxim magazine.
In celebration of its 100th issue, Maxim placed a massive reproduction of one of its magazine covers in the Nevada desert near Las Vegas. The cover features bikini-clad Desperate Housewives star Eva Longoria and reads "The only magazine big enough to be seen from space -- and only in Vegas!" The full-color cover is made of vinyl mesh and measures 75 feet by 100 feet.
Stats for Supersized Eva Longoria
Trending: Older & Buzzing
Research: 9,245 clicks in 525 w
Interest: 4 minutes
Concept: Supersized Eva Longoria
Related: 38 examples / 29 photos
Segment: Males, 18-35
Comparison Set: 14 similar articles, including: folding tortilla pencil cases, recumbent electric trikes, and personalized charging cords.
Supersized Eva Longoria
More Stats +/-
Recumbent Electric Trikes
Folding Tortilla Pencil Cases
Personalized Charging Cords
40 Dynamic Outdoor Billboards