Superblends by Blueshift Revolutionizes Drinkable Supplements
Laura McQuarrie — January 30, 2024 — Lifestyle
References: blueshiftnutrition & prnewswire
Superblends by Blueshift offers a different experience of drinkable supplements thanks to a proprietary FlavorWeaving technique that invites consumers to explore the nuances and natural flavors of botanicals, fruits, berries and active ingredients without added sugar or artificial sweeteners.
Blueshift set out to create a line of super-functional supplements and found that flavor doesn't need to be sacrificed in the pursuit of creating quality formulas that perform. "When you think about the beverages adults love most—coffee, red wine, IPA beer—they aren't loved for being sweet," says Paal Gisholt, Founder and CEO of Blueshift, "Their complex, interesting flavor profiles include a variety of notes such as bitterness, earthiness, acidity, and subtle sweetness that work together to delight the palate."
Blueshift set out to create a line of super-functional supplements and found that flavor doesn't need to be sacrificed in the pursuit of creating quality formulas that perform. "When you think about the beverages adults love most—coffee, red wine, IPA beer—they aren't loved for being sweet," says Paal Gisholt, Founder and CEO of Blueshift, "Their complex, interesting flavor profiles include a variety of notes such as bitterness, earthiness, acidity, and subtle sweetness that work together to delight the palate."
Trend Themes
1. Flavorweaving Technique - Superblends by Blueshift revolutionizes the supplement industry by utilizing their proprietary FlavorWeaving technique to create a unique flavor experience without added sugar or artificial sweeteners.
2. Exploring Natural Flavors - Blueshift's Superblends invites consumers to explore the nuances and natural flavors of botanicals, fruits, berries, and active ingredients, providing an innovative way to enjoy drinkable supplements.
3. Complex Flavor Profiles - Blueshift's approach to beverage formulation acknowledges that flavors like bitterness, earthiness, acidity, and subtle sweetness can be combined to create a delightful and intriguing taste.
Industry Implications
1. Supplement Industry - Superblends by Blueshift introduces a disruptive approach to the supplement industry with their unique flavor exploration technique and the absence of added sugars and artificial sweeteners.
2. Beverage Industry - Blueshift's Superblends offers a new direction for the beverage industry by providing a flavorful and natural alternative to traditional sugary drinks.
3. Botanicals Industry - Superblends by Blueshift taps into the botanicals industry by highlighting the natural flavors and nuances of botanicals in their drinkable supplements.
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