This Suntory Cocktail Elevates the Taste of Fried Chicken
Laura McQuarrie — October 21, 2019 — Lifestyle
References: suntory & soranews24
The -196°C Strong Zero Salty Lemon Exclusively for Karaage is a new Suntory cocktail in a can that was specifically developed to enhance the taste of chicken. The canned cocktail even includes a picture of Japanese-style karaage fried chicken, which is typically seasoned with garlic and ginger. The new canned cocktail from Suntory has a salty and extra-strong lemon flavor to mimic the squeeze of citrus that's often added to the fried chicken dish before it is eaten.
At 9% ABV, the cocktail is especially strong, although it has the potential to perfectly suit a ritual that many people in Japan already enjoy—picking up a canned cocktail to enjoy alongside a fried chicken takeout meal to be eaten at home.
At 9% ABV, the cocktail is especially strong, although it has the potential to perfectly suit a ritual that many people in Japan already enjoy—picking up a canned cocktail to enjoy alongside a fried chicken takeout meal to be eaten at home.
Trend Themes
1. Chicken-enhancing Canned Cocktails - The trend of developing canned cocktails that are specifically designed to enhance the taste of certain foods or dishes is disrupting the way people enjoy their meals and presents opportunities for innovation in the food and beverage industry.
2. Salty and Extra-strong Lemon Flavor - The trend of incorporating salty and extra-strong lemon flavor into canned cocktails presents opportunities for innovation in the alcoholic beverage industry, particularly in the development of unique flavor profiles and marketing strategies.
3. Canned Cocktails for Ritualistic Eating Habits - The trend of developing canned cocktails to complement specific dishes for ritualistic eating habits, such as picking up a canned cocktail to enjoy with a fried chicken takeout meal at home, presents opportunities for innovation in the food and beverage industry to create more convenient and enjoyable meal experiences.
Industry Implications
1. Alcoholic Beverage - The trend of developing innovative canned cocktail flavors that complement specific foods or dishes presents opportunities for disruptive innovation in the alcoholic beverage industry.
2. Food and Beverage - The trend of developing canned cocktails to complement specific dishes and create more convenient and enjoyable meal experiences presents opportunities for disruptive innovation in the food and beverage industry.
3. Takeout and Delivery - The trend of developing canned cocktails to accompany takeout meals presents opportunities for disruptive innovation in the takeout and delivery industry, particularly in marketing strategies and collaborations with food and beverage companies.
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