SummerFall is a Sparkling Sake Designed for Drinking Outside
Laura McQuarrie — January 30, 2024 — Lifestyle
References: summerfallsake & thedieline
Traditionally enjoyed in restaurants, sake is undergoing a transformation thanks to brands like SummerFall, which applies traditional Japanese brewing methods to Californian ingredients to create a bubbly, easy-drinking sake beverage. The take-anywhere canned product challenges the conventional consumption setting and repositions sake as something more akin to canned wine or beer.
Designed with portability in mind, SummerFall comes in 200ml cans and its name was inspired by the great outdoors, urging drinkers to grab a can for their next picnic, beach day, pool party or park gathering. As SummerFall states, "This sake tastes better in backyards and on rooftops, made to mingle with everything from tacos to tiramisu."
SummerFall also appeals to ingredient-conscious consumers as a clean, gluten-free beverage that's naturally refined.
Designed with portability in mind, SummerFall comes in 200ml cans and its name was inspired by the great outdoors, urging drinkers to grab a can for their next picnic, beach day, pool party or park gathering. As SummerFall states, "This sake tastes better in backyards and on rooftops, made to mingle with everything from tacos to tiramisu."
SummerFall also appeals to ingredient-conscious consumers as a clean, gluten-free beverage that's naturally refined.
Trend Themes
1. Bubbly Canned Sakes - Canned sake beverages challenge traditional consumption settings and redefine sake as a portable, easy-drinking option.
2. Transformation of Sake - Sake is undergoing a transformation, combining Japanese brewing methods with Californian ingredients to create innovative and refreshing flavors.
3. Ingredient-conscious Beverages - Brands like SummerFall cater to ingredient-conscious consumers, offering clean and gluten-free sake options.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of canned sake beverages as a disruptive innovation that challenges traditional market segments.
2. Food Industry - The food industry can leverage the transformation of sake to create unique pairing opportunities and enhance dining experiences.
3. Hospitality Industry - The hospitality industry can benefit from offering canned sake beverages as a portable and versatile option for outdoor events and gatherings.
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