The editorial ‘101 Idee’ features every imaginable swimsuit style, from rock, tropicana, and sport, to Savannah and navy. The color purple also gets its own section.
The editorial was photographed by Daniele Rossi.
Implications - Today's selfcentric consumer sees everything as an opportunity for self expression, especially in the realm of fashion. Thus, things like underwear or swimsuits are no longer created in simple hopes of looking sexy--they are made to serve function and suit an individual's personality. Designers and thus treating lingerie and swimwear lines like all other collections.