The Suicide Prevention Center Turns Frowns Upside Down

By: Shelby Lee Walsh - Published: Oct 29, 2010 • References: suicideinfo & adsoftheworld
The newest ad campaign from the CVV (a.k.a. Suicide Prevention Center) states that they "transform sadness into hope." As there are a lot of anti-homosexuality stories now coming forth in the light of recently lost lives, these ads wring at the heartstrings of anyone viewing them.

Advertising agency Seven Comunicação Total based in Blumenau, Brazil did a great job of showing the light at the end of the tunnel and creating print ads that tell a vivid story. Stats for Painted Faux Emotions Trending: Older & Average
Research: 4,481 clicks in 291 w
Interest: 3.8 minutes
Concept: Suicide Prevention Center
Related: 59 examples / 45 photos
Segment: Females, 12-55
Comparison Set: 21 similar articles, including: suicidetography, morbid art narratives, and explosive body art.