Facebook's 'Suggested Videos' Feature Suggests Video Content of Interest To You
Rahul Kalvapalle — October 15, 2015 — Tech
Facebook is testing a new feature, dubbed Suggested Videos, which -- as its name suggests -- is designed to make it easier for users to access videos that might be of interest to them.
The feature would suggest videos based on what you're currently watching, in the manner of YouTube. It is currently only being offered to select iPhone-based Facebook users, although Android support is set to be available in the coming months.
Suggested Videos is not only designed to enhance the Facebook user experience, it is also part of a very deliberate business strategy to push video, an important part of the modern online and social media experience. The feature would also enable Facebook to make more money because the feeds would include video ads -- revenue from the ad views would be split between Facebook, media companies and content creators.
The feature would suggest videos based on what you're currently watching, in the manner of YouTube. It is currently only being offered to select iPhone-based Facebook users, although Android support is set to be available in the coming months.
Suggested Videos is not only designed to enhance the Facebook user experience, it is also part of a very deliberate business strategy to push video, an important part of the modern online and social media experience. The feature would also enable Facebook to make more money because the feeds would include video ads -- revenue from the ad views would be split between Facebook, media companies and content creators.
Trend Themes
1. Video Recommendations - Facebook's Suggested Videos feature suggests video content based on user preferences, presenting opportunities for personalized and targeted advertising.
2. Mobile Video Consumption - With Suggested Videos being offered on iPhones and soon on Android devices, there is a growing trend towards mobile video consumption, leading to potential opportunities for mobile advertising and content creation.
3. Monetizing Video Feeds - By including video ads in the Suggested Videos feeds, Facebook aims to increase revenue streams and presents opportunities for advertisers and content creators to reach wider audiences.
Industry Implications
1. Online Advertising - The inclusion of video ads in Facebook's Suggested Videos opens up new avenues for online advertisers to reach targeted audiences.
2. Social Media - The Suggested Videos feature on Facebook highlights the growing importance and popularity of video content within the social media industry.
3. Digital Media - Suggested Videos on Facebook is indicative of the increasing role of video in the digital media landscape, offering opportunities for content creators and media companies to reach a wider audience.
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