This Sugar Packaging Concept Features a Pattern of Tiny Spoons

By: Rebecca Byers - Feb 24, 2016
References: packagingoftheworld
This sugar packaging concept features traditional Greek imagery and successfully communicates the product's wholesome origins. Designed by Vagia Dagga for client Sucre Ltd, the paper bag packaging design is white with simple blue lettering that recalls the image of the blue and white tiled mosaics of Greece.

The Sucre sugar packaging concept was assigned to Dagga with the stipulations that it needed to include only the color blue and should revolve around the keywords "quality, tradition and Greek origin." The paper package also features a small image of a spoon, which was included based on research that consumers had positive associations with it related to baking or drinking coffee. The spoons make the up basis for the custom pattern that outfits the bottom portion of the package.