Suck My Bic

By: Tao - Published: Aug 1, 2007   Updated: Jun 16 2011 • References: feeladdicted & yumsugar
In collaboration with French Designer Clement Eloy, Pen manufacturer BIC is introducing a candy pen cap. Based on their research they found that consumers tend to chew their pen caps, so why not make the habit more fun? Yum Sugar notes, "The name [Suck my Bic] is a tad bit risque, but what else would you call a pen that has a flavored candy pen cap?"

Implications - Product designers are continually looking to reinvent products based on consumer tastes; this pen with an edible top takes that practice quite literally. By transforming a pen cap -- an item that's frequently lost, discarded or chewed -- into a sweet treat, BIC is sure to appeal to a new market. Stats for Candy Pen Caps Trending: Older & Mild
Research: 8,587 clicks in 457 w
Interest: 1.5 minutes
Concept: Candy Pen Caps
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: gargantuan breakfast tacos, posture-correcting gym equipment, and convertible camera rigs.