Suck My Bic
Implications - Product designers are continually looking to reinvent products based on consumer tastes; this pen with an edible top takes that practice quite literally. By transforming a pen cap -- an item that's frequently lost, discarded or chewed -- into a sweet treat, BIC is sure to appeal to a new market.Stats for Candy Pen Caps Trending: Older & Mild
Traction: 8,249 clicks in 390 w
Interest: 1.6 minutes Concept: Candy Pen Caps
Related: 72 examples / 55 photos
Segment: Neutral, 18-35 Comparison Set: 26 similar articles, including: pulsating audio branding, consumer discovery drones, and clever 3d-printed modules.