Suck My Bic

By: Tao - Published: Aug 1, 2007   Updated: Jun 16 2011 • References: feeladdicted & yumsugar
In collaboration with French Designer Clement Eloy, Pen manufacturer BIC is introducing a candy pen cap. Based on their research they found that consumers tend to chew their pen caps, so why not make the habit more fun? Yum Sugar notes, "The name [Suck my Bic] is a tad bit risque, but what else would you call a pen that has a flavored candy pen cap?"

Implications - Product designers are continually looking to reinvent products based on consumer tastes; this pen with an edible top takes that practice quite literally. By transforming a pen cap -- an item that's frequently lost, discarded or chewed -- into a sweet treat, BIC is sure to appeal to a new market. Stats for Candy Pen Caps Trending: Older & Mild
Research: 8,595 clicks in 460 w
Interest: 1.5 minutes
Concept: Candy Pen Caps
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: serendipitous nature photography, choreographed japanese app ads, and taco mask snapchat lenses.