Viral Clothing Label Targets Street Kids

By: Hernando Gomez Salinas - Mar 22, 2007
References: baspotting.blogspot
A group of UBA's (University of Buenos Aires) graphic designers created "SUBA," a clothing label that 'lives' Street Art.

Using the walls of Buenos Aires, they obtained a position as being the "official clothing" of the underground. They are street cool because they are for people who live on the "street" in Buenos Aires. "

Suba designs have been made with the help of the many worldwide artists who collaborate in the clothing design.

At the moment its art based on "junkie" rabbits, funny mushrooms, and fantastic characters is shaped in the city and to be wear by skaters, surfers, bikers, and specially "graffiti kids" in Buenos Aires.