Rainbows From Plastic Chairs Edit
The Glue Society’s Colorful Subzero Arch for 42 Below Vodka

Throwing together artists and snow normally has a very different meaning, but in this instance we get a glorious chair rainbow out of the combination. Good work—and in the snow as well!

I am particularly loving the boiler suits, which remind me of a scene from “Willy Wonka and the Chocolate Factory.” This was not all in the name of art, but a publicity stunt for 42 Below Vodka by the Glue Society, which is a creative of writers, directors and designers. (I hope they read this and let me join!) What a brilliant approach to advertising!