Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Shoppable Red Carpet Styles

EE Will Be Testing a 'Style Scanner' on BAFTA's Red Carpet

— February 13, 2018 — Pop Culture
At this year's British Academy Film Awards (BAFTA), mobile communications company EE will be launching a '4GEE Style Scanner' that will enable viewers to shop their favorite looks straight from the red carpet.

"Who are you wearing?" is one of the most-asked questions on the red carpet, and while the average person will not be able to outfit themselves in custom head-to-toe couture, the technology will give fans the chance to get affordable versions of their favorite outfits.

The 4GEE Style Scanner will photograph celebrities' looks and using image recognition technology and EE’s fast 4G network, the styles will be paired with cost-friendly alternatives in real-time. At the awards event, EE will be using a camera rig fitted with Google Pixel 2 smartphones to capture stars' outfits at 12 different angles.
Trend Themes
1. Red-carpet E-commerce - The development of technology that allows viewers to shop for red-carpet styles in real-time opens up opportunities for the fashion industry to monetize on their most glamorous moments.
2. Real-time Image Recognition - The advancement of real-time image recognition technology creates opportunities for businesses to develop virtual and augmented reality applications that enhance customer experiences.
3. Affordable Alternatives - The demand for affordable alternatives to luxury and designer fashion creates opportunities for businesses to develop fast fashion and e-commerce platforms that cater to the budget-conscious consumer.
Industry Implications
1. Fashion and E-commerce - The fashion industry can leverage the 4GEE Style Scanner to expand their audience and offer more affordable alternatives to high-end designs through e-commerce platforms.
2. Virtual and Augmented Reality - The use of real-time image recognition technology can benefit virtual and augmented reality industries by creating more accurate and immersive experiences for customers.
3. Fast Fashion - The demand for affordable and fashionable clothing creates a growing market for fast fashion businesses that can quickly produce trendy styles at a low cost.
4.6
Score
Popularity
Activity
Freshness