The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades
Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.
Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets.Stats for Nerdy Old Spice Parodies Trending: Older & Chilly
Traction: 1,055 clicks in 240 w
Interest: > 3 minutes Concept: Study Like A Scholar Scholar
Related: 66 examples / 51 photos
Segment: Neutral, 18-35 Comparison Set: 24 similar articles, including: tiger-riding screamvertising, 47 guy-giene innovations, and hip hop dating parodies.