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The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades

By: Annie Ho - Published:   Updated: Jul 19 2011 • References: youtube & huffingtonpost
With every Internet sensation comes a wave of parodies, and the 'New Spice: Study Like a Scholar, Scholar' video takes on the viral Old Spice Guy ad campaign with a nerdy twist. Right on time for back-to-school season!

Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.

Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets.

Stats for Nerdy Old Spice Parodies Trending: Older & Chilly
Traction: 1,044 clicks in 226 w
Interest: > 3 minutes
Concept: Study Like A Scholar Scholar
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: tiger-riding screamvertising, 47 guy-giene innovations, and hip hop dating parodies.