The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades

By: Annie Ho - Published: Jul 17, 2010   Updated: Jul 19 2011 • References: youtube & huffingtonpost
With every Internet sensation comes a wave of parodies, and the 'New Spice: Study Like a Scholar, Scholar' video takes on the viral Old Spice Guy ad campaign with a nerdy twist. Right on time for back-to-school season!

Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.

Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets. Stats for Nerdy Old Spice Parodies Trending: Older & Chilly
Research: 1,058 clicks in 305 w
Interest: > 3 minutes
Concept: Study Like A Scholar Scholar
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: hip hop dating parodies, 47 guy-giene innovations, and 22 deodorant campaigns.