Essentially, the message of this 'New Spice: Study Like a Scholar, Scholar' video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps.
Implications - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the 'Study Like a Scholar, Scholar' uses a medium that caters to the younger generation it targets.