Jeremy Gutsche
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 PETA Video Uses Stripping to Get You to See Animal Abuse PETA has launched it’s State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA’s cause. Then, when you’re wondering what comes next with the second half of the video, the naked woman disappears and you get to watch animals being mistreated. In this clever adaptation of bait and switch, PETA manages to keep your attention and deliver their message. Well done.  We didn't really even pay attention to what she said because we were too busy lampooning her for her tasteless choice of underwear. If you're going to exploit women as a gimmick to keep people from exploiting animals, can't you at least find them better knickers than whatever they had lying around courtesy of their (already abusive) not-for-profit paycheques?
(adrants)References: peta.org, adrants Comment: on Strip and Switch |
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Urban Retrospectives
