In an effort to promote the Gollog Express delivery service, ad agency AlmapBBDO created an ad that finds where you live called 'Streetview Delivery.' The digital magazine ad uses location data to retrieve your location and deliver a virtual package to a picture of your position. After finding out where you are, the ad retrieves an image from Google Streetview and shows two hands delivering an animated package to your address.
AlmapBBDO created the ad in order to augment Gollog's image of the delivery service that "finds you fast no matter where you are." Just like the company, the ad finds where you are to deliver a virtual package.
Though Streetview Delivery may raise some privacy concerns, it is still a very clever way of getting a magazine reader's attention. Showing someone a picture of where they are would instantly make anybody double-take.
Stats for Reader-Locating Magazine Ads
Trending: Older & Chilly
Research: 508 clicks in 148 w
Interest: 0.6 minutes
Concept: Streetview Delivery
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: canine selfie ads, pantless footwear ads, and powerful cleaning campaigns.
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