The Ethical Ocean Social Business Guest Post on the Story of Cosmetics

By: Tiana Reid - Published: Jun 22, 2011 • References: ethicalocean & youtube
As the Editor and Community Manager of, I wrote a guest post on the Story of Cosmetics for Ethical Ocean, an online boutique that sells all things ethical: environment-friendly, fair trade, people-friendly and organic products are all available for purchase. In the past, Social Business has written a profile on Ethical Ocean, as well as interviewed CEO Chad Hamre. What I've always liked about Ethical Ocean is that they have thousands of products, but they're all connected by a common strain of sustainability and social responsibility.

When it comes to consumer choice, we're often inundated with it. I tend to feel overwhelmed in big grocery stores and pharmacies. So much choice, but at the same time, none at all. The Story of Cosmetics, a video project by Annie Leonard that came out last year, is a great resource on teaching the basics of the chemicals and toxins found in mislabeled personal care products (a lot of them are).

Click here to read the Social Business guest blog post on the Story of Cosmetics for the Ethical Ocean blog.

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