This Waitrose Store Display Organizes Wine Bottles by Flavor Profiles
Laura McQuarrie — September 4, 2015 — Business
References: waitrose & kantarretailiq.eu
Liquor stores generally make a point to call out flavor profiles of different wines, but not in way that's as prominent as this store display example from Waitrose.
Rather than making a small mention of a wine's flavor on a note card beside each bottle of wine, the storage and display system boldly groups wines that are fruity, smooth or rich. The more a consumer experiments and begins to pick out favorites, the easier it is for them to return to the store and pick out a bottle by color.
Even if words like "vibrant," "aromatic" or "mellow" from this store display aren't descriptive enough, Waitrose has a grazing area nearby where consumers can sample wine, beer and a variety of snacks before committing to a purchase.
Rather than making a small mention of a wine's flavor on a note card beside each bottle of wine, the storage and display system boldly groups wines that are fruity, smooth or rich. The more a consumer experiments and begins to pick out favorites, the easier it is for them to return to the store and pick out a bottle by color.
Even if words like "vibrant," "aromatic" or "mellow" from this store display aren't descriptive enough, Waitrose has a grazing area nearby where consumers can sample wine, beer and a variety of snacks before committing to a purchase.
Trend Themes
1. Flavor-centric Wine Displays - Creating store displays that organize wine bottles based on flavor profiles, providing a more engaging shopping experience.
2. Interactive Sampling Stations - Integrating grazing areas in stores where consumers can sample wine and other products before making a purchase.
3. Personalized Wine Selection - Facilitating easier selection of wine bottles by color, allowing consumers to easily find their preferred flavor profiles.
Industry Implications
1. Retail - Innovating store displays and sampling experiences to enhance the shopping experience and drive sales.
2. Hospitality - Integrating interactive sampling stations in hotels, restaurants, and bars to offer customers an immersive tasting experience.
3. Food and Beverage - Implementing personalized wine selection systems in grocery stores and wine shops to simplify the wine buying process for consumers.
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