This Waitrose Store Display Organizes Wine Bottles by Flavor Profiles

By: Laura McQuarrie - Sep 4, 2015
References: waitrose & kantarretailiq.eu
Liquor stores generally make a point to call out flavor profiles of different wines, but not in way that's as prominent as this store display example from Waitrose.

Rather than making a small mention of a wine's flavor on a note card beside each bottle of wine, the storage and display system boldly groups wines that are fruity, smooth or rich. The more a consumer experiments and begins to pick out favorites, the easier it is for them to return to the store and pick out a bottle by color.

Even if words like "vibrant," "aromatic" or "mellow" from this store display aren't descriptive enough, Waitrose has a grazing area nearby where consumers can sample wine, beer and a variety of snacks before committing to a purchase.