Apprentice

"Stop Consuming Your Body" Anti-Smoking Campaign

By: Happy Hotelier - Published: • References: adesf.org.br & designboom
I am a heavy smoker, but must admit that this new campaign of the Brazilian Anti Smoke Association Ads tagged “Stop Consuming Your Body” makes me think.

The lungs are made of cigarettes and some of them are burning and seem to spread like a Wild Fire.

Last year advertising Agency Neogama/BBH of Sao Paulo, Brazil, with Creative Director: Alexandre Gama, Copywriter: Isabella Paulelli, Art Director: Márcio Ribas, Photographer: Robert Polidori, Producer: Robson Ciaramicoli and Account Supervisor: Humberto Galdieri obtained a Cannes Ad Award with their bookcase photo, apparently taken in New Orleans shortly after Katherine and tagged Your body is your home. Don't smoke!. Stats for Lungs Made of Cigarettes Trending: Older & Average
Traction: 13,207 clicks in 326 w
Interest: 4 minutes
Concept: Lungs Made Of Cigarettes
Related: 85 examples / 65 photos
Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: modern 60s fashion, modular suspended ledges, and thumb-unlocked id cards.