These Stomach-Churning Rollercoaster Shots Are Awesome
From riders getting sick to tears, hysterics, scared children, topless women, and smoking men, this gallery has it all. I hate roller coasters with a passion, but even so, I adore this random, yet brilliant gallery.
Implications - Embarrassing moments are uncommon and thus consumers feel as though they are a part of something exclusive when they witness such events. Corporations looking to establish an empathetic relationship with their customers can do so by using embarrassment-themed marketing tactics, which will evoke a similar sense exclusivity.