From Birthday Suits to Wax Birthday Parties
This cluster gives us all a chance to celebrate the joy which stems from singing the happy birthday song, seeing a birthday suit or just shoving some cake into a little kid's face.
Implications - Consumers appreciate birthdays because it's a celebratory occasion dedicated to one particular individual. That person feels empowered because much effort is placed into the happiness of that one individual on his or her particular birth date. Corporations may consider adapting a birthday model for consumer service and treat customers with exceptional celebratory care in order to strengthen consumer relations.