Bringing forth the idea of stolen goods, these ads illustrate how much more precious a stowaway item is in comparison to a store-bought piece. Incorporating both darkness and mystery, these ads do a phenomenal job in accentuating the Prince Jewelry Store's sparkly jewelry pieces.
Implications - The Prince Jewelry Store advertisements play up the beauty of the jewels. The dark background and lighting works well with the models, who showcase the jewelry pieces effortlessly. The bright colors of the gemstones stand out and add to the forbidden idea that Rubecon India was cleverly executing through these ads.