Neighbors can often be considered an extension of your family due to the love/hate relationship that one often experiences with them; however, the Stihl Viking ad campaign seems to focus on the hate rather than the love. As much as people want their street to look well-groomed, the noise that can ensue during lawn grooming is often even more frustrating and distracting than a mangy aesthetic.
The Stihl Viking ad campaign boasts a new and quieter, battery-operated hedge trimmer that will help you 'stop bothering your neighbors' and avoid a possibly messy and violent ending.
Conceived by Paris-based ad agency Publicis Conseil, the Stihl Viking ad campaign was art directed by Mathieu Vinciguerra, copywritten by Olivier Dermaux and photographed by David Harriman.
Stats for Violent Lawn Campaigns
Trending: Older & Chilly
Research: 1,820 clicks in 263 w
Interest: 4 minutes
Concept: Stihl Viking
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: karma-questioning campaigns, creepy cause campaigns, and colorfully sensual campaigns.
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