These Stepping Stone Ads by Extreme Group are a Bit of a Shock

By: Peter Vallas - Published: Jan 20, 2011   Updated: Jul 4 2011 • References: steppingstonens & extremegroup
These featured Stepping Stone ads recently released by Extreme Group definitely display some clever shockvertising tactics.

Stepping Stone is an organization based in the Maritimes that helps out sex workers. They believe that sex workers have rights just as everyone else does and therefore deserve protection. These Stepping Stone ads by Extreme Group bring the message forward that sex workers are brothers, mothers and daughters too.

Implications - Shockvertising continues to be an effective way for products and services to gain media and consumer attention. Businesses looking to instantly create viral ads should consider shockvertising in their advertising strategies because the Internet is a medium that has been proven to tolerate slightly more risque content than television or radio programming is able to successfully do. Stats for Adult Worker Ads Trending: Older & Buzzing
Research: 57,122 clicks in 279 w
Interest: 4 minutes
Concept: Stepping Stone Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: revealing awareness campaigns, top 50 shockvertisements, and brazilian sex workers get a voice.