Stepping Stone is an organization based in the Maritimes that helps out sex workers. They believe that sex workers have rights just as everyone else does and therefore deserve protection. These Stepping Stone ads by Extreme Group bring the message forward that sex workers are brothers, mothers and daughters too.
Implications - Shockvertising continues to be an effective way for products and services to gain media and consumer attention. Businesses looking to instantly create viral ads should consider shockvertising in their advertising strategies because the Internet is a medium that has been proven to tolerate slightly more risque content than television or radio programming is able to successfully do.