Quirky and abstract would be the best way to describe the new Stella McCartney Fall 2013 campaign.
Inspired by the silhouettes and tailoring of menswear, the latest from the celebrity-loved brand features loose and boxy cuts in monochromatic designs as well as plaid prints. Shot by Mert & Marcus with models Suvi Koponen and Chiharu Okunugi, the campaign is set on London's busy streets, as well as in a pool. While I do not personally advise you to take a dip while in your Stella McCartney digs, the brand's fall campaign is definitely trying something spontaneous and fun with its latest advertisements.
It seems like summer just started, but the Stella McCartney Fall 2013 campaign is nudging us along into cooler weather filled with plaids, purples, and perhaps even pools.
Stats for Pool-Dipping Fashion Ads
Trending: Older & Average
Research: 4,037 clicks in 148 w
Interest: 2.6 minutes
Concept: Stella McCartney Fall 2013
Related: 105 examples / 81 photos
Segment: Females, 18-55
Comparison Set: 39 similar articles, including: eccentric punk couture, energetic beach editorials, and ice cream truck editorials.
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