This Steimatzky Books campaign brings to life the idea of stepping into a whole new world through reading.
Created by ACW Grey in Tel-Aviv, Israel, the ads feature different popular reads like Sherlock Holmes, Pippi Longstocking and The Lord of the Rings. Not only do these ads focus on different literary titles, but they bring each of the characters alive by making them the new sleep companions of the readers; these visuals are completed with the copy "the right book will always keep you company."
While the fictitious characters in the Steimatzky Books ads are obviously not the same as a real bedside buddy, at least you can sleep easy knowing they won't steal the covers in the middle of the night.
Stats for Literary Companion Campaigns
Trending: Older & Buzzing
Research: 14,770 clicks in 144 w
Interest: 2.6 minutes
Concept: Steimatzky Books
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: desecrated logo ads, iconic mustache ads, and duplicitous depression ads.
Literary Companion Campaigns
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