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The State Farm Driver Feedback App Encourages Safe Driving

By: Michael Hines - Published: • References: statefarm & autoblog
I can only imagine the groans of teenage drivers when they realize that their parents are monitoring their driving with the State Farm Driver Feedback app. The State Farm Driver Feedback app is designed to help drivers drive safer by monitoring hard acceleration, hard deceleration and swerves, three of what the National Highway Traffic Safety Administration calls the riskiest driving behaviors.

Risky business is all good if you're Tom Cruise, but behind the wheel, it can have grave and occasionally expensive consequences. The app is made for the iPhone and uses its built-in accelerometer to gather data that can be sent in the form of a text message or email. The app seems to be designed with teenagers in mind, but I think drivers of all ages could benefit from it. After all, who doesn't want to learn how to drive slightly safer using an app? Stats for Driver-Monitoring Apps Trending: Older & Chilly
Traction: 367 clicks in 173 w
Interest: > 3 minutes
Concept: State Farm Driver Feedback App
Related: 46 examples / 35 photos
Segment: Males, 18-55
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