Ayman Helweh
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The cheeky campaign for Stars in Their Eyes, a TV show where “ordinary Kiwis” are transformed into superstars for a night, illustrates how ordinary people can have their dream celebrity makeover then “return to normal” while still in character the next day. The print ads show funny transformations of everyday people into Madonna, Elton John, and Freddie Mercury who then act like a housewife shopping at the supermarket, a janitor cleaning the basketball court, and a sandwich restaurant employee, respectively.  Agency : Saatchi & Saatchi Auckland, Country : New Zealand, Photographer: Steve Langdon, Retoucher: The Lounge, Executive Creative Director: Mike O'Sullivan, Creative Director: Hywel James, Tim Huse, Art Director: Anthony Hatton.
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Making Celebs Ordinary
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Stars in Their Eyes Campaign
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