Stars in Their Eyes Campaign

By: Ayman - Published: Apr 17, 2008 • References: arabaquarius.blogspot
The cheeky campaign for Stars in Their Eyes, a TV show where "ordinary Kiwis" are transformed into superstars for a night, illustrates how ordinary people can have their dream celebrity makeover then "return to normal" while still in character the next day.

The print ads show funny transformations of everyday people into Madonna, Elton John, and Freddie Mercury who then act like a housewife shopping at the supermarket, a janitor cleaning the basketball court, and a sandwich restaurant employee, respectively. Stats for Making Celebs Ordinary Trending: Older & Mild
Research: 4,924 clicks in 423 w
Interest: 4 minutes
Concept: Making Celebs Ordinary
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
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