Starbucks Reserve Roastery Tokyo Created Exclusive Drinks with Ambush
Laura McQuarrie — May 31, 2022 — Lifestyle
References: starbucks.co.jp & soranews24
The Starbucks Reserve Roastery concocts a range of interesting and experimental drinks and Starbucks Reserve Roastery Tokyo recently teamed up with Japanese fashion brand Ambush to create a line of tequila- and cold brew-based drinks.
Exclusively available at Starbucks’ Nakameguro Reserve Roastery location, there are three beverages that are made with a mixture of cold brew coffee and either tequila or iced tea. On the exclusive menu, there's the Cold Brew Margarita (cold brew, tequila and a splash of lime juice,) the Cold Brew Tequonic (cold brew, tequila and tonic water) and a non-alcoholic mocktail prepared with an aromatic combination of Teavana tea and cold brew with hints of lavender and sage.
By purchasing any of the cocktails, customers at the Starbucks Reserve Roastery Tokyo will also receive extras like a special card designed by Yoon.
Exclusively available at Starbucks’ Nakameguro Reserve Roastery location, there are three beverages that are made with a mixture of cold brew coffee and either tequila or iced tea. On the exclusive menu, there's the Cold Brew Margarita (cold brew, tequila and a splash of lime juice,) the Cold Brew Tequonic (cold brew, tequila and tonic water) and a non-alcoholic mocktail prepared with an aromatic combination of Teavana tea and cold brew with hints of lavender and sage.
By purchasing any of the cocktails, customers at the Starbucks Reserve Roastery Tokyo will also receive extras like a special card designed by Yoon.
Trend Themes
1. Tequila-coffee Fusion Drinks - Opportunities for disruptive innovation in combining non-traditional beverage ingredients to create unique taste experiences.
2. Collaboration Between Brands - Opportunities for disruptive innovation in cross-sector collaboration to create new products and promotion opportunities.
3. Exclusivity and Limited-time Offerings - Opportunities for disruptive innovation in creating unique and exclusive experiences for customers to drive sales and brand loyalty.
Industry Implications
1. Beverage Industry - Innovation opportunities in developing new, non-traditional beverage flavors and combining established ingredients to create unique beverages and experiences.
2. Fashion Industry - Opportunities for cross-sector collaboration to create and promote new products and services that expand brand appeal and reach.
3. Hospitality and Experience Industry - Opportunities for business to create unique and exclusive experiences for customers using location specific offerings and limited-time promotions.
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