Around this time of year, there are a lot of PSL fans that start to send out tweets in anticipation of the seasonal Starbucks Pumpkin Spice Latte making a return to the coffee chain. With fall right around the corner, this year Starbucks is giving its fans the chance to unlock the PSL a little early through the #SpotTheSpice Twitter campaign.
Each day, @TheRealPSL on Twitter sends out clues that will point fans in the right direction towards a secret password. By revealing this password to a Starbucks barista, you'll be able to get a PSL as early as August 26th in stores. Fortunately, when the secret password has been used once at a Starbucks location, it will go on display in-store, so that everyone else can indulge in the tasty fall drink.
Stats for Secretive Coffee Campaigns
Trending: Older & Buzzing
Research: 2,977 clicks in 88 w
Interest: 0.7 minutes
Concept: "starbucks Pumpkin Spice Latte"
Related: 53 examples / 41 photos
Segment: Females, 12-35
Comparison Set: 20 similar articles, including: off-the-menu starbucks drinks, drink pre-ordering apps, and artful cup design contests.
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