Starbucks Early Bird Offers Discounted Coffee for the Dedicated

By: Kevin Young - Published: • References: starbucks & creativecriminals
To encourage people to wake up on time, the Starbucks Early Bird app rewards people with a cup of coffee.

Most people tend to snooze in the mornings, prolonging their sleep by pressing the snooze button that eventually turns into tardiness. This promotional app acts like an alarm clock; when users press the 'wake up' button instead of the snooze, they earn a discounted drink at any store location within one hour of waking up.

This idea was created by the Berghs School of Communication in Sweden and Starbucks brilliantly uses this app to connect its products to its customers. It's a good habit-reinforcing app that encourages people to get up on time. The Starbucks Early Bird app is available for all those snoozers out there. Stats for Snooze-Discouraging Apps Trending: Older & Buzzing
Traction: 18,263 clicks in 137 w
Interest: 1.8 minutes
Concept: Starbucks Early Bird
Related: 75 examples / 58 photos
Segment: Neutral, 12-55+
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