Italian Agency Uses "The Force" for a Fun 'Star Wars' Campaign

By: Kamal Musharbash - Published: Nov 17, 2010 • References: h-57 & ibelieveinadv
Milan-based advertising agency H-57 Creative Station released fun 'Star Wars'-themed ads with the slogan "May the Force of Typography Be With You." H-57 is famous for its typographical work, creatively using bracket, underscores and bold lettering to compose images.

Much of the 21st century world relies on instant communications, with many individuals using a text-based language many can understand. All the better, by making the campaign 'Star Wars'-themed, H-57 Creative Station gets extra points for making a pop culture reference. Stats for Intergalactic Typography Ads Trending: Older & Warm
Research: 15,194 clicks in 288 w
Interest: 4 minutes
Concept: Star Wars Themed
Related: 105 examples / 81 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: typographic havens, chatty film prints, and typographical tunics.