The Dark Side is Defeated with Batteries In This Star Wars Ad
Charlotte Joyce Kidd — November 2, 2015 — Marketing
In this Duracell Star Wars ad, the evil of the Dark Side is defeated with the help of a battery-powered lightsaber.
In the Christmas-themed co-branded Star Wars ad, a young boy awakes Christmas morning to find an army of Stormtroopers outside his bedroom door. Encouraged by R2D2 and C3PO, he grabs his Duracell-powered lightsaber and fights them off. Upon arrival downstairs, he realizes that his little sister is in the snow-covered front yard, also fighting off agents of Star Wars evil. He rushes outside to help her, and the two fight off the Dark Side together.
This co-branded Duracell Star Wars ad is a great tie-in for the millions of parents who will be buying their children Star Wars-themed gifts for Christmas. It reminds them that they will need batteries to power those Christmas morning lightsaber duels.
In the Christmas-themed co-branded Star Wars ad, a young boy awakes Christmas morning to find an army of Stormtroopers outside his bedroom door. Encouraged by R2D2 and C3PO, he grabs his Duracell-powered lightsaber and fights them off. Upon arrival downstairs, he realizes that his little sister is in the snow-covered front yard, also fighting off agents of Star Wars evil. He rushes outside to help her, and the two fight off the Dark Side together.
This co-branded Duracell Star Wars ad is a great tie-in for the millions of parents who will be buying their children Star Wars-themed gifts for Christmas. It reminds them that they will need batteries to power those Christmas morning lightsaber duels.
Trend Themes
1. Co-branded Advertising - Opportunity for brands to collaborate and create unique advertising campaigns that leverage the popularity of existing franchises such as Star Wars.
2. Christmas-themed Marketing - Potential for brands to capitalize on the holiday season by creating festive and engaging marketing campaigns.
3. Product Tie-ins - Potential for brands to strategically align their products with popular franchises, boosting sales and enhancing brand visibility.
Industry Implications
1. Toy and Gaming Industry - By partnering with popular franchises like Star Wars, toy and gaming companies can create innovative products that cater to the interests of young fans.
2. Consumer Electronics Industry - With the rise of battery-powered gadgets, consumer electronics companies can benefit from the increasing demand for reliable and long-lasting batteries, particularly during the holiday season.
3. Entertainment Industry - Entertainment companies can explore co-branded marketing opportunities to promote new releases and enhance audience engagement, as seen with the Duracell Star Wars ad campaign.
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