Superstar

The Staples A Workaholic's Weakness Campaign Portrays an Obsession

By: Meghan Young - Published: May 29, 2012 • References: staples and ibelieveinadv
The Staples A Workaholic's Weakness ad campaign hilariously hones in on a very specific demographic of theirs. Not everyone that shops at Staples can be categorized as a workaholic, but those who are have a special addiction that can only be satisfied with a trip to one of their many locations. The campaign also suggests that an unhealthy obsession could very well be inevitable for anyone.

Conceived by the ad agency David based in Argentina, the Staples A Workaholic's Weakness ad campaign essentially shows that an irrational love can be held for office supplies. Photographer Ale Burset captures this sentiment under the direction of art director Ricardo Casal as well as creative directors Matias Lafalla and Ramiro Gamallo.