This Stamped Butcher Paper Gives Every Product a Character

By: Amelia Roblin - Dec 28, 2015
References: & packagingoftheworld
There is a variety of successful packaging schemes for meat, and this stamped butcher paper is a great illustration of one of the present day's most delightful. With a great deal more personality than other labels and wrappers, the IQ Harvest branding suite for Kalymera playfully nods to the contents within.

The white, brown and premium black tissue are marked with rough symbols of chubby livestock, including a standing cow, a running chicken, a leaping lamb and a stretching pig. These are marked with red pigment, consistent in the branding of each item. Additional detail on some pieces actually maps and labels the portions of the animals that make the distinctive varieties of meats.

Kalymera's endearing stamped butcher paper looks handmade. It's this particular characteristic that gives the beef, poultry, pork and lamb an artisan look, and a high-quality one as an extension.