Squirl Turns the Real World into a Place to Find What to Read Next

By: Laura McQuarrie - Mar 23, 2015
References: squirl.co
Squirl is a mobile app that offers a new way to get book recommendations in a novel way. Rather than getting your next must-read book from a friend or a bestseller list, Squirl gets you out of the house to explore.

The app uses real-world locations found in books, using its app as "a real life portal into a different world." Equipped with your personal reading preferences, the app will highlight if a cafe or a toy store nearby might be tied to a plot that will pique a reader's interest. Once intrigued, a reader can check out an excerpt from the book and even purchase the entire book from within the app. Blending real-world exploration with book recommendations, this is a fun way to find new books that are tied to the surroundings that are most familiar to you.