The Tremendous Square Times Square Billboards

By: Amelia Roblin - Published: Feb 14, 2011 • References: jackdorsey.posterous & fastcompany
In time for the startup company's second birthday, the Square Times Square billboards demonstrate how much of a bang the mobile paying system is beginning to create.

Taking over the entire corner of New York City's 49th and Broadway, the business has gone swiftly from its $3,000 annual marketing budget to celebrating a $27 million funding round. Seeing its greatest publicity potential through social media, Square opted also for these colossal Square Times Square billboards that were -- believe it or not -- absolutely free.

As a gift to the burgeoning company, these enormous NYC ads made cofounder Jack Dorsey so happy he tweeted it. Perhaps the funds that made this display a reality were transferred through Square itself? Stats for Monumental Startup Stunts Trending: Older & Mild
Research: 5,973 clicks in 275 w
Interest: 2.8 minutes
Concept: Square Times Square Billboards
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: emotional billboards, 50 mixed-media advertisements, and people-hanging campaigns.