What could happen when your Sprint device with Truly Unlimited Data gives you access to the NBA?
That's what Team Sprint (Leo Burnett and Digitas) wanted to find out.
In the :30 spot for Sprint, a husband and father is found in a pair of shrunken pajamas. Well, the pajamas weren't that tight when he went to bed after staying up late keeping up with the NBA on his Sprint device. This morning, he woke up a changed man. A very changed man.
Looking quite a bit like NBA star forward Kevin Durant, his son is skeptical, while his mother is elated. She can now utilize all Kevin Durant has to offer. Who knew that included housework? In the last scene, we are shown Durant helping his wife clean the gutters.
Stats for Transforming Power Phone Ads
Trending: Older & Average
Research: 708 clicks in 175 w
Interest: > 3 minutes
Concept: Sprint Kevin Durant
Related: 73 examples / 56 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: smartphone-specific pcs, 3-in-1 communication devices, and mod mobile phone furniture.
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