The Gawky Sprint Awkward Holiday Portrait Campaign

By: Summer Luu - Published: Dec 6, 2010 • References: now.sprint & adweek.blogs
Joining in on the holiday spirit, the new Sprint Awkward Holiday Portrait campaign is a collaboration between the telecommunications company and the blog 'Awkward Family Photos.'

Sprint is giving customers a chance to make their very own awkward portrait with four great templates, one of which includes the ubiquitous tacky Christmas sweater. To promote its holiday plan, Sprint wants you to share unlimited calling, texting and Web surfing, all while sharing those weird family photos in its Sprint Awkward Holiday Portrait app. Stats for Blog-Branded Phone Ads Trending: Older & Mild
Research: 13,296 clicks in 285 w
Interest: 4 minutes
Concept: Sprint Awkward Holiday Portrait
Related: 96 examples / 74 photos
Segment: Neutral, 12-35
Comparison Set: 35 similar articles, including: brutal pet portraits, vintage awkward family photos, and yearbook photo fails.