Some people take their Scotch very seriously and drink only the best; for those folks, Springbank 40 Year Old is sure to be a hit.
Made by Ian Macleod Distillers' Chieftan's Single Malt Whisky, there are only 398 bottles of Springback. Distilled in 1968, these bottles will retail for â‚¬800 or about $1,300 each.
Implications - A liquor of this extravagance is more for collection and show than consumption. The development of expensive and limited-edition alcoholic drinks is shows that consumers seek more than intoxication; they seek the prestige and opulence that comes with a luxury purchase. Distilleries should look into creating exclusive drinks to attract more affluent buyers interested in the craft of alcohol.
Stats for $1,300 Scotch
Trending: Older & Chilly
Research: 2,239 clicks in 354 w
Interest: 4 minutes
Concept: $1,300 Scotch
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: art from whisky barrels, polaroid whisky labels, and whisky fraud rising.
More Stats +/-
Polaroid Whisky Labels
Art from Whisky Barrels
Whisky Fraud Rising
Booze in a Box (Not Cheap Wine)