Spread Studio Designs Fresh and Simple Packaging for 'underwearables'

By: Susan Keefe - Published: Jul 18, 2012 • References: spreadstudio & lovelypackage
The all-natural soap company 'underwearables' enlisted the creative assistance of design firm Spread Studio to help create the perfect packaging for the brand's eco-friendly cleansers. The result of this collaboration is a series of simple and sweet boxes and wrappers that speak to the sustainable practices of the company.

Spread Studio kept things fresh and clean with neat white packages adorned with foliage in silhouette. The design team wanted to keep the packaging as uncluttered as the soap's ingredient list. The scrub and soap bars are comprised of such simple makings as arabica beans, sea sand, black seed and sea salt. The 'underwearables' wanted its ethical approach and the artisan quality to be front and centre, and Spread Studio has accomplished just that.

Fresh, refined and beautifully simple, the 'underwearables' packaging celebrates the natural ingredients found in every bar. Stats for Botanical Cleanser Branding Trending: Older & Average
Research: 6,113 clicks in 201 w
Interest: 2.5 minutes
Concept: Spread Studio
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: simple stripped-down labels, fresh fruity branding, and unblocked brew branding.