Spotting Fake Reviews Can Help Save Money When Christmas Shopping

By: Elise Ying-Hei Ho - Published: Dec 18, 2012 • References: blog.yotpo and visual.ly
Spotting fake reviews can be quite difficult. With approximately 80% of Americans purchasing products after reading reviews and 84% because of positive reviews, it's no wonder companies are spending so much to have positive comments written about them.

According to the 'Don't Let Fake Reviews Ruin Your Christmas' infographic, around 14% of companies pay for fake reviews, which cost an average of $5 each. Spotting fake reviews can be fairly simple with these tips so consumers don't have to waste money on a product that probably doesn't even function as good as it claims online. For starters, multiple mentions of the product's company name and model, emphasis on features as opposed to performance and comments left within close proximity of one another are only a few of the flag-raising posts.