Australia's NRL Sporting League Has a 'SOO' Trivia Bot on Facebook

By: Laura McQuarrie - Jun 22, 2016
References: messenger & digitalbuzzblog
'SOO' is an all-new sports trivia bot from Australia's NRL sporting league. This Facebook Messenger bot is designed to pit NRL fans against the State of Origin Trivia Bot and all the while, keep the trivia matches entertaining with witty banter in between questions. This means that fans will be treated to much more personality than most comparable computerized trivia hosts are able to provide from straight question-and-answer sessions.

In this chat-based format, the autonomous bot is able to show images to enhance the trivia experience.

The NRL is one of the premier sporting leagues when it comes to creating engaging content. In the past, the league has introduced a range of interactive content in the form of Facebook apps, mobile platforms and other experiences to engage its audience of dedicated fans.