The New Sports Illustrated App Prioritizes Video Content

By: Rahul Kalvapalle - Feb 5, 2016
References: si &
While there are tons of sports apps out there, none of them emphasize video content as much as the new version of the Sports Illustrated app, which also goes to great lengths to give fans quality written content over real-time scores and other easily attainable information.

Sports Illustrated Group editor-in-chief Paul Fichtenbaum says the goal with video was to have it "fully baked into every channel on the app". Additionally, the app allows users to set up a homepage feed featuring stories and content pertaining to the sports, team, players and Sports Illustrated writers they follow the most. Users can also pin scoreboards throughout the app, so you can read a story about the Super Bowl while keeping tabs on the score of an NBA game.

Video content is one of the best ways to engage with sports fans, and this sports app takes that into account while ably catering to sports fans' needs.