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The Sport Life Fitness Club Campaign Shows Bulging Bellies and Toned Thighs

By: Meghan Young - Published: • References: g2 & ibelieveinadv
The Sport Life Fitness Club ad campaign shows how aquatic exercises can complement a person's lifestyle more than any other fitness routine out there. It reads, "Water fits you." This statement is highlighted by images of obese individuals who are slim and toned beneath the water with bulging bellies from above.

Conceived and executed by G2 Ukraine, an ad agency based in Kiev, Ukraine, the Sport Life Fitness Club ad campaign was art and creative directed by Andrew Ushakov with additional art direction by Konstantin Sen. A hilarious concept, it shows that those who have trouble running on the treadmill or lifting weights can benefit from low impact workouts in the pool. These fitness routines will still shape the body. Stats for Aquatic Exercising Ads Trending: Older & Buzzing
Traction: 11,196 clicks in 109 w
Interest: 1.8 minutes
Concept: Sport Life Fitness Club
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
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