Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,580 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,216 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,580 cutting edge ideas.

Spiked Agua Frescas

Honcho Low-Calorie, Spiked Agua Frescas Boast 4.0% ABV

— February 10, 2021 — Lifestyle
Mango, Blueberry Lemon and Prickly Pear are the three flavors of Honcho's artisanal spiked agua frescas inspired by Latin American recipes and ingredients. The refreshing 100-calorie beverages are made with a combination of all-natural fruit nectar, fresh water sourced from the Sierra Mountains and Honcho's own tropical fruit wine.

The full-flavor fruit beverages come in at 4.0% ABV and they're conveniently canned so that adults can enjoy them on the go. The brand was inspired to create a new and all-natural twist on a favorite Latin American drink, especially with the growing popularity of ready-to-drink fruit alcoholic beverages. The brand sets itself apart with bold and refreshing flavor that "offers all the vibrant flavor of a craft cocktail or fruit seltzer without sugar-based alcohol additives."
Trend Themes
1. Spiked Agua Frescas - Honcho's low calorie and all-natural Spiked Agua Frescas is a novel addition to the ready-to-drink fruit alcoholic beverages trend.
2. 100-calorie Beverages - The introduction of Honcho's 100-calorie beverages serves the trend of health-conscious consumers who seek an alternative to high-calorie drinks.
3. Canned Ready-to-drink Cocktails - Honcho's convenient canned cocktails reflects the growing popularity of ready-to-drink cocktails for the on-the-go lifestyle.
Industry Implications
1. Alcoholic Beverages - Honcho's Spiked Agua Frescas is disrupting the traditional alcoholic beverages market with its all-natural ingredients and low calorie offer, reflecting the growing need for healthier alternatives.
2. Canned Food and Beverage - Honcho's canned beverages appeal to busy consumers who seek convenience and portability, contributing to the expanding canned food and beverage industry.
3. Latin American Inspired Beverages - Honcho's Spiked Agua Frescas embraces Latin American flavors, engaging the trend of globally inspired beers and spirits, and in turn disrupting the on-premise beverages market.
3.1
Score
Popularity
Activity
Freshness