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Speed Bumps to Promote Fries Edit
Creative McDonald's Shakevertising Campaign


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Speed Bumps to Promote Fries - Creative McDonald's Shakevertising Campaign
Creative McDonald's Shakevertising Campaign
Published: Feb 5, 09
Views: 1,607

Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.

The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.

The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson.

References:  adsoftheworld

Filed In:  billboards food lifestyle marketing






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FOUR WAYS TO REACT: vote, favorite, add more examples of Speed Bumps to Promote Fries or comment about Creative McDonald's Shakevertising Campaign.

Favorited by Sam A on Feb 8, 09

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Speed Bumps to Promote Fries