Creative McDonald's Shakevertising Campaign

By: Ayman - Published: Feb 6, 2009 • References: adsoftheworld
Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.

The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.

The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson. Stats for Speed Bumps to Promote Fries Trending: Older & Mild
Research: 3,941 clicks in 380 w
Interest: 4 minutes
Concept: Speed Bumps To Promote Fries
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: retractable speed bumps, fake speed bumps, and colorful cinematic burgers.