Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.
The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.
The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson.
Stats for Speed Bumps to Promote Fries
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Research: 3,941 clicks in 380 w
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Concept: Speed Bumps To Promote Fries
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Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: retractable speed bumps, fake speed bumps, and colorful cinematic burgers.
Speed Bumps to Promote Fries
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