Boozed-Up Museum Promos
Speakeasy 1220 looks at the history of NYC's Prohibition-era lounges and offers a free drink with admission.
If that doesn't entice folks to go see Speakeasy 1220 at the Museum of the City of New York, I don't know what will.
Implications - While museum-goers probably should avoid jumping to conclusions by expecting a raging party experience after the free beer, they will definitely recognize these efforts as fresh and innovative. And after all, who doesn't love a free beer?