Museums aren't particularly known for interesting marketing ploys, so major points go to the Museum of the City of New York for this exceptional idea for their Speakeasy 1220 show.
Speakeasy 1220 looks at the history of NYC's Prohibition-era lounges and offers a free drink with admission.
If that doesn't entice folks to go see Speakeasy 1220 at the Museum of the City of New York, I don't know what will.
Implications - While museum-goers probably should avoid jumping to conclusions by expecting a raging party experience after the free beer, they will definitely recognize these efforts as fresh and innovative. And after all, who doesn't love a free beer?
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