In This Ad Spar Convenience Store Covers Ireland with Trees

By: Jonathon Brown - Published: Jan 3, 2013 • References: & ibelieveinadv
Well Christmas sure is convenient when you're Spar convenience store and your logo is an evergreen. There really isn't much you can do wrong is there?

For its latest advertisement, Spar convenience store placed Christmas trees in all kinds of places around Ireland. The trees end up on boats, in remote fields, inside cars with people, in phone booths, underwater in pools and even have one fall from the sky held up by balloons. The essence of the advertisement could be interpreted two ways: either Christmas is everywhere or Spar is everywhere. In fact, you could even think about it a third way: Christmas is Spar and it's everywhere.

Spar is a chain of convenience stores in Ireland. The ad was shot by D.A.D.D.Y and the music is by Jape and Gemma Hayes. Stats for Travelling Christmas Tree Ads Trending: Older & Chilly
Research: 598 clicks in 177 w
Interest: > 3 minutes
Concept: Spar Convenience Store
Related: 86 examples / 66 photos
Segment: Neutral, 12-55+
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